What is animation?

In 21st Century animation has become a key player in the societal needs and presentations, it's in our work place and leisure, it has become a norm. Animation has become a money tree to many businesses as a cost effective advertisement which targets both adults and children, thus bringing in  millions of profit.
Animation is created by rapid movements of different pictures, thus creating an illusion that the subjects are moving. Animation can be hand drawn, computerised or pictures of 3D objects.

Pros of animation

• It can convey information successfully without much communication or sound. 
• Target audience in not specific for it can be easily understood by everyone.
• Excellent way to promote a brand or a story therefore effective in catching people's attention.
• It's a fun way of learning and understanding information.

Cons of animation 

• It can be time consuming and expensive to produce. 
• It should have fairly basic graphics otherwise it can cause information will overload. 

Example of a successful animation software: Toon Boom Animation. 
They cater for children, home users, productions such as schools, universities as well their students and educators. They offer a wide range of pre-production tools to leading edge animation solutions.
Advantages of a student using a Toon Boom are preparing students on careers of animations, media and film industries, and expanding the students knowledge and talent in technological tools.
They have won many awards such as Ub Iwerks Award in 2013 acknowledging extensive excellence throughout the industry.

Animations can be helpful for many different individuals for they are useful and helps the learners to be creative and to explore their imaginations

Reference
About Toon Boom Animation. (2015). Toon Boom Animation.  Available: https://www.toonboom.com/company/about-us
Last accessed 2015